Building an SEO-driven content strategy that turns organic traffic into a sustainably growing source of leads for the business.
Website traffic was limited and the potential of B2B industry keywords was largely untapped. Content lacked strategic direction, driving CAC up.
Build an in-depth, SEO-optimized content system. Improve rankings for key keywords, accelerate organic traffic and generate quality B2B leads.
Rolled out a comprehensive Content SEO strategy: keyword research, standardized article & website structure, a library of high-value content and continuous data-driven optimization.
As Content Lead, I directly planned the strategy, coordinated production and controlled quality to make sure the content system delivered real growth.
Defining the core message, mapping article tracks to each stage of customer awareness (the Content Funnel) and setting performance metrics for the whole system.
Coordinating the creative team, controlling article quality and keeping a consistent brand voice across the whole system.
Tracking performance through data, optimizing On-page/ Internal Link structure and setting up conversion touchpoints for a sustainable lead pipeline.
SEMrush
CENTRALIZED COLLABORATION MODEL
Creative
Article layouts, UX/UI, video
Performance
SEO
Keyword research, On-page/ Off-page optimization
Tech
Page speed, infrastructure and website engineering
Direction &
coordination
Each step has clear output standards, taking content from keyword strategy all the way to in-depth articles.
Analyzing Search Intent, finding keyword gaps and building the overall Topic Cluster structure.
Defining each article's angle, drafting detailed outlines and standardizing the Content Brief for the creative team.
Producing high-quality articles, optimizing title tags, meta descriptions and internal link flow, and designing clear visual illustrations.
Tracking keyword rankings via GSC/ Ahrefs and optimizing touchpoints to increase Lead conversion rates.
Refreshing older articles with new data and scaling the model to other promising topic clusters.
Content only reaches its full power when customers can easily find it, read it and want to act. I worked with the relevant teams to restructure UX/UI across the company's entire website system.
Organizing article categories and navigation flows to match the customer's research journey.
Standardizing navigation, layouts and touchpoints so users can skim quickly, read smoothly and interact easily.
Connecting articles, calls to action (CTAs) and landing pages to turn organic traffic into quality leads.
Ranking for target keyword groups
If you want to turn Content and SEO into a sustainable growth channel - where every visit translates into real business metrics - I'm ready to help you build that system.
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