LE HOANG TUYET VAN

MarketingLeader

From Strategy to Execution

Effective marketing doesn't come from isolated campaigns, but from a seamlessly connected ecosystem. Over the past 7+ years, I have focused on connecting business strategy, team capabilities and operational data to create sustainable, measurable growth opportunities for businesses.

Years of Marketing experience

20+

Brands worked with

10+

Team members led

10+

Marketing channels managed

50+

Campaigns delivered

01About me

Hi, I'm Le Hoang Tuyet Van

With a strong foundation in Content Strategy and SEO, I gradually developed comprehensive management capabilities by leading integrated marketing, performance marketing and lead generation initiatives. My focus as a leader is to ensure that every marketing communication strategy is closely aligned with tangible business results.

In every project, I approach marketing as the creation of a unified ecosystem: using market challenges to guide strategy, execution capabilities as a lever, and data as a benchmark for optimization. This approach helps businesses standardize processes, optimize customer acquisition costs and lay the groundwork for long-term growth.

Areas of expertise

Marketing Strategy

Building growth roadmaps, allocating budgets and setting up a system of measurable goals.

Integrated Marketing

Optimizing multi-channel online and offline communication to create a seamless customer journey.

Growth & Funnel Optimization

Building multi-stage conversion funnels and optimizing the lead handoff rate to Sales.

Performance Marketing

Managing budgets and optimizing performance based on ROI and CAC.

Data & Marketing Analytics

Analyzing behavioral data, measuring performance and using insights to inform strategic decisions.

Team Leadership

Building a culture of execution, developing team capabilities and optimizing team performance.

Marketing Operations

Standardizing workflows (SOPs), automating tasks and improving cross-functional collaboration.

AI Integration

Automating operational tasks and integrating AI systems to save time and reduce costs.

Brands I've partnered with

Experience

02Experience

From a specialist foundation to a holistic view of Marketing

Built up step by step through core roles - from content creation and team management to performance optimization and strategic operations.

09/2025 - 06/2026

Sr. Marketing Executive

PMAX

IMC Strategy - Enterprise Lead Gen - Media & Event Operations

Planning and executing end-to-end IMC campaigns.
Managing the Content, Paid Media, Website and Event ecosystem in sync.
Optimizing the Lead Generation funnel with real performance data.

500M+VND in annual ad spend

500+qualified enterprise leads

30+lead-generation assets

03/2022 - 07/2025

Content Leader

MediaStep Software Vietnam

Team Leadership - Inbound - B2B Lead Generation

Setting a multi-channel Content strategy closely tied to business goals.
Managing the team and standardizing SOPs to boost performance.
Working across departments (Performance, Creative, SEO, Tech) to optimize the B2B Lead funnel.

10+team members

229,000organic website visits per month

200+B2B qualified leads per month

07/2020 - 01/2022

Marketing Executive

Long Thanh Dat Co., Ltd.

Brand Strategy - Digital - Activation

Running brand campaigns and new product launches.
Coordinating integrated communication (Online and Offline) with a consistent message.
Directly running a series of in-store brand activation events.

50,000+Facebook Page followers

+30%engagement per month

20+events organized per year

2019 - 2020

Content Writer

Ngoc Quy Gemstones

SEO Content & E-commerce Operations

Building keyword structures and writing SEO content that drove a traffic breakthrough.
Optimizing messaging and visuals to drive e-commerce conversions.
Aligning content direction with the overall communication campaigns.

100+SEO articles per month

Top 1-2Google rankings for target keywords

2xe-commerce marketplace revenue per month

Case study

03Case study