Building and executing an integrated Marketing strategy that connects every touchpoint - from awareness and consideration to conversion and loyalty - creating sustainable growth momentum for the business.
Marketing channels operated in silos, with no alignment on roles, goals or how performance was measured.
Restructure into an integrated multi-channel system, optimize every touchpoint and standardize a seamless customer journey.
Building and executing an Integrated Multi-Channel Framework through a standardized 5-step process.
Orchestrating Marketing channels at each stage of the journey to create a consistent brand experience and maximize conversion rates.
Awareness
Consideration
Engagement
Conversion
Loyalty
Testing /Limited
From content value to discoverability
Establishing a solid Marketing foundation of a standardized Website, SEO and Content - so the brand shows up at the right time, is positioned at the right level and makes an impression from the very first touchpoint.
Building a Website optimized for experience
Optimizing website structure and content
Building brand credibility and authority
Producing diverse, useful content
Organic traffic - 2025
348K
Page views/ Year
144K
Users/ Year
Top 1
One core message - Many points of contact
Distributing content flexibly across social and community platforms to expand reach, maintain a constant presence and ensure a consistent brand experience.
TikTok
✕
Assigning work, controlling quality, keeping the brand voice consistent.
From sharing knowledge to proving real capability
Strengthening brand credibility with data-backed Case studies, in-depth analysis videos and events/ Webinars - helping customers clearly see execution capability and delivered value, and feel more confident in deciding to partner.
Industry analysis series
Step 1 - Paid advertising
Step 2 - Landing page/ Form
Step 3 - CRM PLATFORM
Step 4 - Sales/ Consultation
Optimizing high-performing touchpoints to trigger purchase behavior and capture and segment data accurately.
Each step is designed to capture the right data at the right time, helping Sales reach the right people with the right needs and prioritize opportunities likely to convert - instead of chasing lead volume.
Maintaining deep engagement after conversion - continuously creating new value to turn an initial transaction into long-term growth with existing customers.
Connecting and sharing value
Upsell/ Cross-sell
Over 09 months
30+
Marketing campaigns and activities delivered
21.22M
5.66M
Actual people reached
2500+
converted across touchpoints
With experience connecting communication channels into one closed-loop Integrated Marketing system, I'm ready to help you design a unified customer journey, measure it clearly and drive long-term growth.
Tiếng Việt
English
