Building an SEO-driven content strategy that turns organic traffic into a sustainable source of leads for the business.
Website traffic was limited and the potential of B2B industry keywords was largely untapped. Content lacked strategic direction, driving CAC up.
Build an in-depth, SEO-optimized content system. Improve rankings for priority keywords, accelerate organic traffic growth, and generate high-quality B2B leads.
Implemented a comprehensive SEO content strategy covering keyword research, standardized article and website structures, the development of a high-value content library, and continuous data-driven optimization.
As Content Lead, I developed the strategy, coordinated content production, and oversaw quality to ensure the content system delivered tangible business growth. |
Defining the core message, mapping article tracks to each stage of customer awareness (the Content Funnel) and setting performance metrics for the whole system.
Coordinating the creative team, overseeing content quality, and maintaining a consistent brand voice across the entire content ecosystem. |
Tracking performance through data analysis, optimizing on-page SEO and internal linking, and implementing conversion touchpoints to build a sustainable lead pipeline. |
SEMrush
CROSS-FUNCTIONAL COLLABORATION MODEL
Creative
Article layouts, UX/UI, video production
Performance
Paid Ads execution, conversion tracking, ROI optimization
SEO
Keyword research, On-page/Off-page optimization
Tech
Page speed, infrastructure and website engineering
Direction &
coordination
Each step has clear output standards, taking content from keyword strategy all the way to in-depth articles.
Analyzing search Intent, finding keyword gaps and building the overall Topic Cluster structure.
Defining each article's angle, drafting detailed outlines and standardizing the Content Brief for the creative team.
Producing high-quality articles, optimizing title tags and meta descriptions, improving internal linking structure, and creating clear visual assets.
Tracking keyword rankings via GSC/Ahrefs and optimizing touchpoints to increase lead conversion rates.
Refreshing older articles with new data and scaling the model to other promising topic clusters.
Content delivers its full value when customers can easily find it, read it, and take action. I worked with the relevant teams to restructure UX/UI across the company's entire website system.
Organizing article categories and navigation flows to match the customer's research journey.
Standardizing navigation, layouts and touchpoints so users can skim quickly, read smoothly and interact easily.
Connecting articles, calls to action (CTAs), and landing pages to turn organic traffic into high-quality leads.
Rankings for target keyword groups
(Google Analytics)
If you want to turn content and SEO into a sustainable growth channel - where every visit contributes to measurable business outcomes - I'm ready to help you build that system.
Tiếng Việt
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